The Digital Playbook: Deploying CRM Systems into Sports Team Operations

man wearing a red and black basketball kit

44% boost in operational and sales efficiencies experienced by sports teams using a CRM

Explore the potential of Customer Relationship Management (CRM) systems to address inefficiencies, enhance internal management, and drive team success. 

The digital playbook front cover

It’s true – a study by Nucleus Research reported that organisations using CRM enhanced operations improved sales efficiencies by 44%, which is a huge advantage over competitors.  

 

Not only that, sports teams who:  

  • Adopted a CRM for event management showed a 40% efficiency improvement and 25% cost reduction for planning operations

 

  • Utilising data analytics for player management can increase player performance by 10-15% 

Our “Digital Playbook” explores this in more depth, showing the potential of CRM systems as a transformative tool.  

Take a read to learn more and find valuable insights on its application in sports.

Download here

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